Whether you are new to the art world, or an accomplished artist who has exhibited before, preparing for an art exhibition can be a daunting task for any artist. With so much admin involved in promoting your art and managing your business, from marketing to accounting, show week can creep up fast and surprise you every year. However, our experts are here to remind you that with a little preparation and planning, you can make the most of your exhibition or gallery show to focus on making those all-important sales and forging new long-term personal connections with art collectors.
To help make the process smoother and more successful, here are 10 essential tips to keep in mind:
1. Start Early
Give yourself plenty of time to prepare for the exhibition. Rushing can lead to mistakes and oversights that could impact the quality of your show.
2. Define Your Theme
Choose a clear theme or concept for your exhibition. This will help guide your artistic decisions and create a cohesive body of work.
3. Create a Checklist
Make a detailed checklist of everything you need to do before the exhibition, from creating new pieces to promoting the event.
4. Plan Your Layout
Think about how you want to display your artwork in the exhibition space. Consider the flow of the room and how each piece will interact with the others.
5. Promote Your Exhibition
Use social media, email newsletters, and local press to promote your exhibition. The more people know about it, the better turnout you'll have.
6. Pricing Strategy
Decide on a pricing strategy for your artwork. Consider factors like size, medium, and your level of experience as an artist.
7. Prepare Your Artist Statement
Write a compelling artist statement that explains your inspiration, process, and the themes behind your work. This will help viewers connect with your art on a deeper level.
8. Network with Other Artists
Attend art events and connect with other artists in your community. Building relationships with fellow creatives can lead to collaboration opportunities and valuable feedback.
9. Practice Your Presentation
Practice talking about your artwork and your creative process. Being able to articulate your ideas clearly will enhance the viewer's experience at the exhibition.
10. Stay Organised
Keep all your exhibition materials organised and easily accessible. This includes artwork, promotional materials, and any paperwork related to the event.
By following these 10 tips, you'll be well-prepared for your upcoming art exhibition and set yourself up for success as an artist.
