get the show home look

Selling Your Property? How To Create A Show Home Look With Art

art ideas for show homes interior design wall art prints affordable investment art

The Autumn budget brought unexpected news for many property investors with the rise in Capital Gains Tax, with the higher rate increasing from 20 to 24%; leading to a surge in off-market sales at the lapse end of October. 

However, what does this mean for live-in property owners? With interest rates slowly falling, the economy is stabilising, yet it will take many years to fully recover to pre-pandemic state and thus some homeowners are still looking to downsize to increase their disposable income.

If you're looking to sell your property fast and increase your profit margin, home staging is the way forward. 

What Are Show Homes?

Show homes are a powerful tool in the real estate industry, offering buyers a tangible preview of life in a new development. However, the art of show home design is much more than just decorating a model house. It's about creating an immersive experience that appeals to potential buyers' emotions and imaginations, often convincing them that this is where they want to live. In this article, we’ll dive into everything you need to know about show home design, from its goals and psychology to practical tips and trends.

large abstract canvas artwork in cosy living room above sofa
Artwork: Dusk I and Dusk II Framed Canvas Wall Art

Why Are Show Homes Important?

If you want to know why show homes are important, discover the impact investing in marketing a property to potential purchasers can have on your financial investment? Taking the time and investing in a considered design can have multiple benefits for prospective buyers of your property.

Here are just some of the ways real estate agents and property investors spend time and money on show home design:

show home design ideas modern neutral wall art
  • Highlight the space and layout: Show homes use smart design to make the most of each room, demonstrating its functionality and flow.
  • Evoke emotional responses: Great design connects emotionally with buyers, creating excitement and attachment to the property.
  • Boost sales: Ultimately, a well-styled show home helps increase the property's appeal and drive sales.

How Can Investing In Show Home Design Improve Your Profits?

When selling your home, you have to put yourself in prospective buyer's shoes. There are many different types of potential purchasers, so by grouping them into different categories that may be looking to buy a home  

  • Color Psychology: Warm, neutral colors like beige, soft greys, and whites tend to appeal to a broad audience, making rooms feel larger and more inviting. Accents in specific colors can evoke feelings – for example, green and blue can promote calm, while touches of red or yellow can add energy.
  • Space Optimization: Creating a sense of space is crucial, even in smaller homes. Clever furniture placement, the use of mirrors, and minimalistic decor make rooms feel more spacious and airy.
  • Personalization, but not too much: Show homes often feature a subtle level of personalization – perhaps a strategically placed family photo, book, or artwork – but without overdoing it. This allows potential buyers to see the home as aspirational but still envision it as their own.
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    Current Trends in Show Home Design

    Like any design field, show home design is influenced by current trends. Today’s buyers are looking for more than just style; they want sustainable, tech-savvy, and multi-functional spaces.

    Artwork: Abstract 106 Framed Art

    Popular Show Home Design Trends:

    • Sustainable and Eco-Friendly Design: As awareness of environmental impact grows, eco-friendly materials and sustainable furniture are becoming more popular. Recycled or locally-sourced materials, energy-efficient lighting, and non-toxic paints appeal to buyers looking for a greener lifestyle.
    • Smart Home Features: Integrating smart technology is a selling point for modern buyers. From automated lighting systems to built-in smart thermostats and security cameras, these features add value and appeal to tech-savvy buyers.
    • Multi-Functional Spaces: With the rise of remote work, many buyers seek homes with flexible spaces that can double as offices, workout rooms, or guest rooms. Show homes are increasingly designed to demonstrate how rooms can serve multiple purposes.

    How To Style Your Home Like A Show Home

    Luckily for you, at Abstract House we are the world's most sustainable art gallery. We design and make our exclusive range of art in our London studio, offering a vast choice of art for every style and budget.

    If you're looking to make a big impact, our beautiful handcrafted collection of abstract art and framed prints is sure to set the stage.

    Luxury developments and high end properties are worth investing in statement art, and our range of original, handpainted paintings by bestselling British artist, Omar Obaid, are guaranteed to elevate your space and make it feel luxurious and cosy.

    We have styled thousands of properties, from studios, to one bedroom apartments, to executive homes in Ascot and the suburbs, to brand new waterfront developments and millionaire's row super prime properties in Central London with the leading developers and estate agents, and the results have always been impressive with happy clients, thrilled with their choice of artwork and their offers and final sale price.

    Artwork: The Persistence Of Memory Original Painting

    If you'd like help choosing artwork, get in touch with our expert team who are happy to recommend pieces that will suit your property and budget.

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    Image: Clarion High Cross, designed by Suna Interior Design

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